JiWire is an online company serving ads over public WIFI, and they have published their regular quarterly report generated from data they collect from devices receiving their ads. They have more than 30,000 WIFI locations and serve over 40 million unique users each month.
We last reported on them when they released their Q2 2011 report on the devices most used on their service. Now they are back with Q3 2011 data, which shows Windows Phones are used in 5% of interactions in US and 8% in UK. The more interesting statistic is that both numbers are roughly half of Android’s usage, despite Android handsets outnumbering Windows Phone handsets by about 1:40.
That suggests to me, like Symbian handsets which have huge installed base but are largely used to make phone calls, Android phones are not seeing much usage as smartphones, or at least for browsing the internet, compared to Windows Phones and iPhones, which are hugely overrepresented in the numbers due to very active use.
In that way Android phones would resemble Symbian or Blackberry phones of old, and Windows Phones, which are much more user friendly, being much closer to the iPhone in usage patterns.
The pattern likely also translate to app usage, which would be good news for developers, who would possible make more money from a more actively used if smaller platform.
我們先前在他們發佈二季度報告（那些移動設備最常用他們的服務）時候有報導過他們。現在他們又帶來了3季度的資料，這些資料表明在美國他們客戶中5%是WP使用者，而英國是8%。更有趣的資料是，上述兩個數據都差不多是android客戶數的一半，儘管android設備是數量大約40倍于WP設備。
現在看來，對比WP和Iphones，擁有巨大使用者數的塞班設備最常用來打電話，安卓手機不常作為智慧機來用，或至少很少用來上網，而WP和Iphones更出眾資料來自于更活躍的使用情況。
從這個角度來看，android像是早先的塞班或者黑莓，而WP使用者更友好的使用者介面，更類似于Iphone使用者的使用習慣。
這種使用習慣更容易轉化到應用使用習慣，這對於開發者來說是好消息，他們更容易從一個更活躍哪怕是一個使用者基數更小一些的平臺獲得收益。
JiWire is an online company serving ads over public WIFI, and they have published their regular quarterly report generated from data they collect from devices receiving their ads. They have more than 30,000 WIFI locations and serve over 40 million unique users each month.
We last reported on them when they released their Q2 2011 report on the devices most used on their service. Now they are back with Q3 2011 data, which shows Windows Phones are used in 5% of interactions in US and 8% in UK. The more interesting statistic is that both numbers are roughly half of Android’s usage, despite Android handsets outnumbering Windows Phone handsets by about 1:40.
That suggests to me, like Symbian handsets which have huge installed base but are largely used to make phone calls, Android phones are not seeing much usage as smartphones, or at least for browsing the internet, compared to Windows Phones and iPhones, which are hugely overrepresented in the numbers due to very active use.
In that way Android phones would resemble Symbian or Blackberry phones of old, and Windows Phones, which are much more user friendly, being much closer to the iPhone in usage patterns.
The pattern likely also translate to app usage, which would be good news for developers, who would possible make more money from a more actively used if smaller platform.
- 本文出自WP7论坛-智机网，原文地址：http://www.wpxap.com/thread-233475-1-1.html